How can you become a better advertiser?
Lipp, who teaches at Harvard University and has taught at The Atlantic and The Atlantic Graduate School, talks with Fortune about how to learn, improve, and thrive in today’s advertising landscape.
The topics covered in this interview include: How to build your network and become a brand ambassador in five steps; the importance of brand equity, the importance and value of brand stories; and the importance to brand relationships.
Watch the full interview at Fortune’s adweek.com/adweek 2018 podcast.
To subscribe to the podcast, visit our podcast site at adweek 2018.com.
Fortune’s 2018 Fortune 500 lists, as compiled by Bloomberg, are available here.